Commercial and Branding Photography Blog
This blog is going to be all about the business and branding part of my business. So if you are a business owner no matter if small or large hopefully there is something of value in the content here. I cover commercial and branding photography from my base in Moray, but right through from Inverness to Aberdeen and beyond.

Professional Photography For Your Business | Moray Photographers

10/01/2021

Professional Photography For Your Business

It's becoming of importance to use image-based marketing for your business.

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Whether on your website or increasingly in your social media. Small business owners may well do it themselves, but doing it yourself with promotional photography may not be the best. Professional photography will make your business more reputable. In the early days using stock photos or using your phone may seem cost-effective, but using professional photography is key to growing your brand. "You are your Brand", it highlights the products and services you provide.
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By having professional, personalised photography, you are already gaining an advantage over your competitors.

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Your social media, website and marketing materials are the first thing potential clients see of your business and professional it must look.

In marketing "Content is King".

If you are cutting corners on photography, are you cutting corners elsewhere?
With the rise of digital marketing, imagery has become the primary communication method between businesses and clients. Your business is no different. This professional imagery is shareable through social media, with retweets and likes. Your audience is more likely to engage with this professional imagery, growing your brand and organically reaching customers.
It could be daunting deciding what you want to convey in your images, but by hiring a professional photographer, they will be more than happy to help with this. Ideally, meet beforehand to go over what you are after and make sure your needs are covered. Alongside this, you will have access to their lighting skills, editing and retouching skills.


It could be easy to dismiss professional photography on the grounds of cost. But actually, it is very cost-effective. Having a batch of professional photographs that you can share and help build brand recognition. An aspect of brand recognition is to be able to identify who and what your business is, giving customers something immediately recognisable.
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