Commercial Blog

The Benefits of Personal Branding Photography | Moray Personal Branding Photographer

Why is Personal Branding Photography Important?

Personal Branding Photography is a collection of professional photographs for business owners.
It's so important you make a first impression with everyone having an online presence, whether Facebook, Instagram or Twitter. Your branding photography is how your brand looks and feels to potential clients. We are all working in a so called 'saturated market'. But guess what, there is only one of you, and that's what sets your business apart from competitors.



Your Ideal Client.

This first thing when establishing your brand is establishing your ideal clients. Doing this allows you to build a picture of your 'ideal' client. You can then tailor your marketing to them around solving a problem that they may have and connect with them.
When I started in landscape photography, I set up my website and sat back and waited. You guessed it, nothing much. A pretty website showcasing your work and services won't cut it.
Fast forward to how it is now. It's aimed at my ideal client, full of useful content, aimed at providing a solution to their problems.

One of the first things with personal branding photography is that it shows potential clients what it's like to work with you. Personal branding photography builds the know, like and trust to potential clients, hopefully converting them into new customers.

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Using professional images across all social media and your website, which have been thought out and show consistency, will only add your professionalism.

We can all say we are professional, but potential clients want to see this for themselves. By investing in personal branding photography, you will be proving that you are a professional. Using these images across social media and your website, potential clients will see for themselves and back up what they have heard about you.
Being online is a crowded place and must stand out to get you or your business noticed. Using personal branding photography to highlight not only your products or services but YOU.
Potential clients want to know the person behind a business. What's there interests? Do they like pets? If they have a connection, they are more likely to follow you on social media and hopefully buy from you or use your services.

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So to summarise.

Identify your ideal client and tailor the branding photography to them.
Make sure there is consistency across the images to help with the look and feel of professionalism.
Standing out online will allow potential clients to get to know you and your likes. By finding something in common, they will more than likely purchase from you or hire you.

Now that you know what personal branding photography can do for your business, why not contact me for a no-obligation chat.

Are you ready to set yourself apart and stand out from the crowd?

For more information and schedule a call email: