Commercial and Branding Photography Blog
This blog is going to be all about the business and branding part of my business. So if you are a business owner no matter if small or large hopefully there is something of value in the content here. I cover commercial and branding photography from my base in Moray, but right through from Inverness to Aberdeen and beyond.

The Reasons Your Business Needs Professional Photography!

24/03/2021

The Reasons Your Business Needs Professional Photography!

Do you see Professional Photography as an Expense?

Whether you are a new business creating a new website, a well-established business giving your website a refresh, the cost of professional photography, you might wonder can I do without spending money?
Many take photos on their phone or use stock photography. You can be spending your businesses funds on something else. Something more important!

Wrong!

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Every business, no matter the industry! Can you benefit from having professional photography? For use on your websites or social media. High-quality photography is an asset ensuring the success of your brand. So, for expenses that are top of the list, professional photography should be an absolute must.

Professional Photography! Why Is It So Important?

Here are the reasons you should invest in professional photography.

"A Picture is Worth A Thousand Words"

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A commonly used phrase. But you know what? Customers and clients like to see what you offer before deciding on purchases. The digital age has made this more possible than ever. Photos and videos are everywhere.
Your Brand. Remember Your Website and Social Media.

It's tempting to skimp on the cost of a professional photographer. Remember if this thought crosses your mind. Low cost, unprofessional photos on your website or social media will come across to your customers or clients about your business. Your website is hugely important! First impressions do count.

Customers.

That's right, customers!
They want to know the real you. Some businesses use stock photos. Well, these aren't the best way to showcase your business. The simple fact is they aren't photos of your business.
People visiting your website want to get to know you. Stock photos don't do that and give people a false impression. They want to see photographs of you, your business and your staff.

Professional Photography Can Get You Found On The Internet.

We've all heard of Search Engine Optimisation (SEO)! SEO is the practice of optimising your website so that it ranks with the various search engines. Google being the main one. The aim is to appear on page one. There are so many elements to SEO, but we can optimise images to help us.
Optimised images will help our websites show up in Google Images and thus perform better in search results. Potential customers will then spend longer on your website, choosing you over a competitor.

Professional Photos Are Content.

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You must realise photos are content- powerful and versatile at that.
Online, you can use them across your social media and website.
You can use the in blog posts. Who is writing regular blog posts? Why not? You are missing a trick as the possibilities are endless.

Offline you can use these photographs in your marketing material such as brochures.

So to summarise...

Invest in Professional Photography for your Business! NOW!!

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If you are after some reading material follow this link for an excellent read all about "Content Marketing"

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