Professional Photography Helps With Content Marketing!
Professional Photography Helps With Content Marketing!
It's a bold statement, but read on to find out more.
Investing in a Moray professional commercial photographer is a great way to improve your business. Today's social media landscape has shifted the way people interact with brands. This shift is forcing small businesses in Moray to change their marketing strategies, and how they portray themselves on social media is very important. Professional photographs can be a visually important part of any content marketing strategy, as they can provide visual interest for followers and potential customers alike.
This post will cover everything you need to know about hiring a professional photographer for your content marketing needs! We'll discuss what types of photography work best, why it's so important, and more!
With the rise of social media, pictures have become more valuable than ever. Today, consumers like seeing what you are selling for themselves and not just being told about it – this is why photos on your website can be a great way to do that! Providing the best quality content is given in marketing, but is it possible without quality visual images? Photography in marketing is a must, but the marketing department can add a whole new dimension to web content, social media and blog posts.
People want visual representation because they feel words alone cannot convey all facets or ideas well enough without an image accompanying them (or even instead).
Of course, taking your photos as an alternative to hiring a professional photographer in Moray is possible, but remember your photos will represent your brand. First impressions count when a visitor lands on your website. Another option is a branding photography session. During a brand photography session, I work out ( along with you) visuals to showcase your brand, everything from colour schemes and the products or services you provide for your clients to the people behind the business. Using images on social media gains more clicks, with Instagram being all about photos. It's about authenticity and connecting your audience with your company and brand.
Stock Photos and Why Not To Use Them!
When considering imagery for your business, stock photos often emerge as a convenient choice. However, their application might not effectively embody the essence of your brand. These generic images, while visually appealing, fail to portray your unique identity, products, or services authentically. Think about it: visitors who explore your website seek a genuine connection with your brand. Stock photos lack the personal touch that establishes this bond.
Investing in a collection of professionally captured and optimised photographs tailored to showcase your offerings is pivotal. Not only do these images enhance the visual appeal of your website, but they also play a significant role in bolstering your search engine visibility. This optimisation is crucial for Google rankings, increasing discoverability among your target audience. By cultivating a visual narrative that resonates with your brand identity, you're effectively captivating potential customers and gaining a competitive edge in converting their interest into engagement and sales.
Going Bold With Photos!
Take the following as an example.
Newspaper covers use this to maximum effect. A bold photo grabs the reader's attention, which will help sell the paper as people want to read the story behind the picture. The same happens on social media; people will see images by scrolling through headlines on Facebook or Twitter. It has become just as important in our digital age because we often see what content other users like before deciding whether or not we want any ourselves!
This example shows how effective this strategy is for marketers; there have been countless studies proving its effectiveness time after time again. The large images always capture attention- they tell you immediately, "This story matters". And sure enough, when brands use them too suddenly, everyone pays notice: publishers sell more copies, creating awareness about themselves.
Images Are Worth A Thousand Words!
Alluding back to that cliche about saying a thousand words. Images enable you to evoke emotions and thoughts in your audience through just one or several small photographs displayed together on social media platforms such as Instagram Stories
- sometimes called Stories. This form of blogging has been gaining popularity among teenagers who want an easy way (and creative twist) to engage with friends. It is also gaining popularity for marketing businesses without having to write out longhand posts. Where a short, sharp, visual public post is visible online immediately rather than typing up more copy.
For example, think about food photography. A restaurant ( with a professional chef) has hired a professional to photograph the various dishes that they create. The photographer will be using professional camera equipment and lighting. Knowing how to set them up to get the best from a mundane setting is why you hire a professional Moray commercial photographer. You see this yummy food visually at first, but the name sticks and I bet you want to go and try it!
So, Is It Worth Hiring A Professional Commercial Photographer?
Professional photos are powerful and versatile content. Humans as a race are visual, and we are attracted to photographs. How you use these images makes the difference! Hiring a professional commercial photographer will prove to be incredibly worthwhile. They bring expertise, specialised equipment, and a trained eye to capture stunning images and effectively convey your brand's message. A professional photographer understands lighting, composition, and how to showcase products or services best. Their work can elevate your marketing materials, website, and advertisements, helping to attract and engage your audience more effectively than amateur photography might. Plus, the quality and professionalism of the images can significantly impact how potential customers perceive your brand.
I have helped clients of all shapes and sizes with their photography needs in Elgin and Moray, who were looking for corporate headshots or wanting help capture fresh photos for a website update or social media use.
My Approach To Commercial Photography.